About Me

The person
behind the numbers.

6 years of building growth systems, not just running campaigns.

Who I Am

Two sides of me

💼 Professionally

A performance-driven marketer with a deep love for data, experimentation, and building scalable growth engines. I've led marketing for fast-growing D2C brands like Mamaearth and The Derma Co, owning full-funnel strategy, P&L impact, and multi-crore monthly ad budgets across Meta and Google.

I enjoy solving real business problems, whether it's driving new user growth, cutting inefficiencies, improving ROAS, or taking a product from hypothesis to product-market fit. I think like a founder, work like an analyst, and move like an operator.

🌿 Outside Work

Outside work, you'll mostly find me playing weekend badminton matches, getting lost in long walks, or exploring new cafes around the city. I enjoy quiet strategy games like chess, unwinding with music, and spending time with people who inspire me.

I like simple routines, meaningful conversations, and discovering new places at my own pace. I believe that the best ideas come when you're not staring at a screen.

Capabilities

Skills and Tools

Core Skills

Paid Media (Meta and Google) 95%
Full Funnel Growth Strategy 90%
CAC, LTV and CM Profitability 90%
Attribution and Incrementality 85%
CRM and Retention (MoEngage) 85%
SEO and Organic Growth 80%

Analytics and Data

GA4 and GTM 90%
SQL 80%
AppsFlyer and Adjust 85%
Looker Studio 85%
Media Mix Modeling 75%
Creative Strategy and A/B Testing 88%

Tools I Work With

Meta Ads Manager Google Ads MoEngage WebEngage AppsFlyer Adjust GA4 GTM SQL Looker Studio TikTok Ads Branch Shopify Notion
How I Work

What I believe in

📊
Data before opinions
Every decision should be traceable to a number. Gut instinct matters, but it should be validated by data before it becomes strategy.
🔬
Test, learn, scale
The best growth comes from structured experimentation. Small tests, fast learnings, and aggressive scaling of what actually works.
💰
P&L thinking always
Marketing is not a cost centre. Every rupee or dirham spent should have a clear path to revenue, retention or profitability.
🚀
Speed over perfection
A good plan executed fast beats a perfect plan executed late. I move quickly, iterate often, and course-correct with data.
🤝
Cross-functional impact
The best growth outcomes come from working tightly with product, tech, creative and leadership — not from a marketing silo.
🌍
Built for GCC markets
Relocating to Dubai to bring proven D2C growth frameworks to high-growth brands in the GCC and broader MENA region.

Want to work
together?

Open to senior growth and performance marketing roles in Dubai and GCC.