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Hi, I’m Madhav Chawla
Performance Marketing & Growth Leader

Scaling D2C brands through data, content & experimentation.

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About Me

Total Experience
Monthly Budget Handled
Brands

6 Years+

10M AED+

5

About Me

Total Experience

6 Years+

Monthly Budget Handled

10M AED+

Brands

5

Expertise🎖️

Key Achievements 🏆

  • 📈 Increased BAU daily revenue by ~20% (~$10K/day) for The Derma Co through funnel refinement, discount optimization and media allocation
  • 🚀 Scaled 15+ new SKUs from zero to $50K/month steady revenue, owning proposition, pricing and creative testing end to end
  • 📊 Improved CM3 from 2% to 5% at Snapdeal through better budgeting, funnel optimization and spend efficiency
  • 🔬 Built a dynamic bid engine using LTV and incrementality models, improving paid efficiency by ~10% through automated bid multipliers

Expertise🎖️

  • 💰 Owning Brand P&L & Driving Consistent Revenue Growth
  • 🎯 Driving New User Acquisition via Meta & Google
  • 📊 Reading Data Beyond ROAS — LTV, Blended CAC, Incrementality
  • 🚀 Launching New Products & Finding Market Fit

Key Achievements🏆

  • 📈 Increased BAU daily revenue by ~20% (~$10K/day) for The Derma Co through funnel refinement, discount optimization and media allocation
  • 🚀 Scaled 15+ new SKUs from zero to $50K/month steady revenue, owning proposition, pricing and creative testing end to end
  • 📊 Improved CM3 from 2% to 5% at Snapdeal through better budgeting,funnel optimization and spend efficiency
  • 🔬 Built a dynamic bid engine using LTV and incrementality models, improving paid efficiency by ~10% through automated bid multipliers

My Journey So Far….

Jul, 2024
🧩 Deputy General Manager – Honasa

Drove end-to-end D2C growth across brands, leading performance, retention, and SEO — improving topline, efficiency, and brand scale.

Jul, 2024
Jul, 2023
💼 Growth Manager – Snapdeal

Led performance and marketing analytics for marketplace categories, improving marketing P&L by 10% and driving app-first adoption.

Jul, 2023
Mar, 2022
📊 Associate Growth Manager – Snapdeal

Drove incremental growth through audience segmentation, automation, and campaign efficiency — enhancing ROI and order quality.

Mar, 2022
Jul, 2021
📈 Senior Growth Analyst – Snapdeal

Build In-house attribution model, and predictive LTV modeling to focus on quality Acquisitions

Jul, 2021
Jan, 2020
🎓 Growth Analyst – Snapdeal

Supported marketing data systems and ad analytics, building early performance frameworks during Snapdeal’s business transformation.

Jan, 2020

Rewards & Recognition

🏆 Scotch Award — Honasa (The Derma Co)
Deputy General Manager – Growth • FY 2023–24

Led The Derma Co D2C team to a 30%+ increase in daily average revenue within 4 months.

Recognized for leading The Derma Co’s D2C growth through experimentation and retention-led strategy, driving rapid revenue scale.
🏅 Value Champion Award — Snapdeal
Product Manager (Digital Marketing) • Q4 FY 2023–24

Awarded for cross-channel efficiency and data-driven decision-making that improved marketing ROI.

Recognized for delivering measurable business growth and leading initiatives to enhance ad efficiency and ROI tracking.
🏆 Best Team Player — Snapdeal
Product Manager (Digital Marketing) • Q1 FY 2023–24

Honored for collaboration and leadership across cross-functional teams driving stronger outcomes.

Recognized for cross-functional collaboration across marketing, analytics, and product teams to deliver unified growth results.
🏔️ Mountain Mover — Snapdeal
Assistant Manager (Digital Marketing) • Q1 FY 2022–23

Honored for high-impact campaign delivery and consistent innovation in scaling marketplace growth.

Delivered breakthrough campaign performance under tight deadlines and improved paid efficiency across key categories.